Targeting Spam > Google Further Clarifies Nofollow and PageRank Sculpting - Search ...

[Search Engine Watch Blog] The notion of "PageRank sculpting" has always been a second- or third-order recommendation for us. I would recommend the first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike.

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Some related posts from Technorati and Google.

[Andy Beal's Marketing Pilgrim] The Busy SEOs Guide to Matt Cutts' Explanation of PageRank Sculpting: Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.”

[Bruce Clay, Inc. Blog] Bruceclay.com - Nofollow on Your Site Will Not Cause It to Explode ...: It started at SMX, when Matt Cutts said that nofollow wouldn't pass PageRank like it used to. Then the plot thickened when Matt posted an update aimed at clarifying some of the questions that have been swirling for the last couple of .

[The Latest From www.directnews.co.uk] SEO PageRank sculpting cleared up | DirectNews | Online news: Google engineer Matt Cutts has attempted to clarify the issue of PageRank sculpting for search engine optimisation (SEO) purposes following comments he made at the recent SMX Advanced event. However, in a blog post published yesterday ( June 15th), Mr Cutts said that not all of a page's PageRank is divided equally between outgoing links when nofollow is used and urged marketers to avoid focusing on sculpting at the expense of creating a sound user experience.

[Hobo] Matt Cutts Kills Internal Pagerank Sculpting With Nofollow? | Hobo: Google's Matt Cutts is attempting to clarify PR Sculpting using Nofollow for the rest of us after the recent hulabaloo surrounding his comments at a SEO conference a short time ago.I'd long fell out of love with PR sculpting internal .

[Connect - Digital Marketing Expertise from iCrossing] Page Rank Sculpting Debunked - iCrossing: Matt responds by saying that you’re better off ensuring your website has top quality content and great links.  Nofollows should be used to keep search engines away from certain types of page - a login page being a good example.  He also suggests that PageRank sculpting should be as something you do without the NoFollow tag - i.e. by reviewing your internal linking structure, and making sure you’re linking to the correct page from the right place.

[Matt Cutts: Gadgets, Google, and SEO] PageRank sculpting: Think about it - if every site in the world put nofollow on every link Google’s algorithm would be worthless overnight. There has been ongoing speculation as to whether or not Google ignores nofollows from certain sites like Wikipedia, something Mr Cutts has outrightly denied (but also admitted that it would be very useful to have more granular control over nofollow so that it was not an all-or-nothing situation.)

[SEOmoz Daily SEO Blog] SEOmoz | No Clarification Forthcoming from Google on Nofollow ...: It's become common practice for blogs and pages that support commenting to nofollow any links posted there. According to this new model an industrious and competitive SEO could go to a higher ranking site that allows comments, have useful comments with relevant links added to the page, and it would still penalize the higher ranking site.

[Google Blogoscoped] Wasted PageRank Sculpting, and JavaScript Links Needing Nofollow: The reasoning behind this is that as Google gets smarter about following links, including JS-based ones that are somehow contained within onclick events, there is need to adopt nofollow even for these special cases (if they’re advertisement links, that is).

[TechNews AM] Wasted PageRank Sculpting, and JavaScript Links Needing Nofollow ...: Based on information Google's Matt Cutts offered, Barry says (but please take this with a grain of salt until Google clarifies the issues officially): that when you have say 10 links and you nofollow 5 of them, you won't gain anything -- PageRank-wise -- for the remaining 5 links (but basically, you have thrown away PageRank). Webmasters trying to "sculpt" the PageRank of their sub-pages by carefully adjusting nofollows on their stronger-PR homepages and the like may be surprised that their tactic may not be successful.

[MT-Soft] Google Says: Yes, You Can Still Sculpt PageRank. No You Can't Do ...: Tragically, while this action won’t hurt spammers or those seeking to manipulate Google, it will seriously harm many thousands of sites that have employed nofollow internally as it was long considered a best practice (and messaged as such to the SEO community by the same source as this reversal). I suspect it will be several years and many re-designs before a lot of sites are able to clean up this solution-turned-problem.

[Get Elastic Ecommerce Blog] Keeping Up With the Google | Get Elastic: The nofollow attribute will still prevent PageRank from passing to nofollowed links, but there is no boost to links without the attribute - the juice just “evaporates.” If you’ve used the technique before, there’s no harm, there’s just no benefit anymore.

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